Whatever your business has to offer. This is why it is important to find a good company who is able to design you a killer design to send out to all of your consumers. That will obviously be your first job. There are some places that you may be able to find in your town that do these, but your best option would probably be online because you will be able to shop around much more. Why settle for one store when you can find several online with great prices?
First off, you will need to decide how big you want your newsletter to be. The normal size is usually somewhere around 8.5x11", but most of the companies will let you choose on the size of the page. From there, you will get to choose how many colors you want to be on the page. Remember, the more colorful your newsletter is, the more it is going to stand out to your consumers. If they get something in the mail that doesn't really stand out, then they are more than likely to not give it a second look and just throw it away. On the other hand, if it has a really cool design with multiple colors, then it will make them want to read what it has to say.
Once you decide on how many colors you want, then they will send you some designs that you can choose from. Since they are experts on this topic, you are sure to find more than one design that you love, and then you will just have to decide which one you like more. Finally, you will have to let the newsletter printing company know what you want to put on those cards. They will type all of that up and print them out. From there, you can choose to have them send them to you or have them send the cards out themselves. This is probably the best option because it will save you the trouble of having to take them all to the post office. All the newsletter printing companies will need to have is your mailing list which won’t be hard to give them. Sure, this will cost you a little extra, but it will also save you the trouble of having to send them out.